Gender Stereotyping:
Children's Toys
Children's Toys
Remember when we read that article about the little girl who wrote a letter to Lego because she wanted more girl figures? Well take a look at these toy websites/digital brochures...notice anything? Look closely at how the companies advertise their products to children. How were toys geared toward genders? Do you think this is fair? Unfair? Share your thoughts with your partner as you peruse these links below:
United States Lego Friends Site for Girls
United States Lego Super Heroes Site
United States Toys R Us Site
Sweden's Toys R Us brochure
Now you're going to write a persuasive letter to a company about how they should change their marketing/toys/advertising. It doesn't have to be Lego or Toys R Us...it can be any company in which you feel they are stereotyping genders.
United States Lego Friends Site for Girls
United States Lego Super Heroes Site
United States Toys R Us Site
Sweden's Toys R Us brochure
Now you're going to write a persuasive letter to a company about how they should change their marketing/toys/advertising. It doesn't have to be Lego or Toys R Us...it can be any company in which you feel they are stereotyping genders.